We're building a connection to every flower shop on the planet
Big words for a flower company. Here's what they mean in practice.
The problem we started with
Local florists are losing their own customers, to middlemen who outrank them, supermarkets who outprice them, a calendar that starves them, a workload that exhausts them, and a website that was never really open.
And underneath all five is the same missing piece. Flowers are local, a bouquet can't be shipped from a warehouse three countries away and still mean anything; it has to be made fresh, nearby, by someone with skill, and delivered by hand. But the people sending flowers are global, a son in Berlin with a mother in Porto, a company in London congratulating a partner in Milan, and for them, the wonderful little florist around the corner from the recipient is invisible and unreachable.
The world has excellent local florists and a global river of flower orders that struggles to reach them. What's missing isn't the florist, and it isn't the demand, it's the connection between them.
What we're building
A sketch of four sources of orders, our flower shops, partner brands, online stores, and apps and services, with curved arrows flowing from each of them into a single circle marked MaestroFlor. From that circle, one arrow leads to a small shopfront marked Your shop, with a phone beside it showing a New order card.
MaestroFlor is that connection: one modern network that any seller of flowers can plug into, and that any good local florist can join in a minute.
On one side: our own flower shops, partner brands, and online stores and apps that route their orders through us, with 20 years of international flower delivery behind them. On the other: independent local shops, each one free to say yes or no to every order.
In the middle, MaestroFlor does the unglamorous work: taking payment, guarding the delivery promise, checking quality, translating between languages, and moving money to the florist before they buy a single stem.
Software people have a name for this kind of connection, an API, a socket that lets one company's systems plug straight into another's. We're building that socket for flowers: any shop that sells them can plug in on one side, and on the other side every order comes out the same way, as a simple offer on a local florist's phone.
What we believe
- The florist is the product. Not our website, not our logistics, the skill of the person making the bouquet. Everything is designed to get orders to that person with the least friction and the most respect.
- Payment up front changes everything. A florist who's already been paid isn't a subcontractor being squeezed, they're a partner being trusted. We built the whole model around that.
- On their terms, always. No fees, no contracts, no minimums, no penalty for saying no. A network held together by good orders is stronger than one held together by lock-in.
- Quality is the deal. The sender can't see the shop. Our promise to them is only as good as the bouquet, which is why the photo check exists, and why shops that deliver quality see more orders.
No joining fee. No contract. No minimum. You say yes or no to every order.
Where we are
The network is live and growing city by city. Every shop that joins makes the network better for the next sender, and every new order source makes it better for every shop.
If you run a flower shop, the door is open and joining takes about a minute.
Want to receive orders?
There's no joining fee and no commitment. Set up your shop in about a minute, and we'll message you the moment an order comes up near you.
Join now, it takes a minuteNo joining fee. No contract. No minimum. You say yes or no to every order.